An interview with Geraldine Gobbi from Life After the Box.
For more information, you can reach Geraldine at geraldine@evolution-law.com
Your Work Self and Branding
Wrap Yourself Around Your Product or Service and Watch Your Business Succeed
As a small entrepreneur, you can sometimes be overwhelmed by the amount of competition in the marketplace. How do you make yourself and your company stand out? This is especially problematic if what you are selling is a fairly common product or service. Experts tell us that when people purchase from smaller businesses, they do so because of the brand. What exactly does this translate to? In the case of a small entrepreneur, the brand is you.
What are the 10 mutable laws for entrepreneurial success? – Part 10
[This is the last installment in our series on this topic.]
Mutable law #10: Have a set of core principles for your business, and be mindful of when you step away from them.
Core principles are like the soul of your company. These are the foundational truths by which you perform your work and conduct yourself as an entrepreneur. [Read more…]