(c) 2020 by Ann Babiarz & Associates LLC
“That’s just fake news”
“I thought I knew her. But when I saw what she wrote on my page, I unfriended her.”
“I got food from the Bistro. I’ve always ordered from there but this time it was terrible.”
What do all of these situations have in common? They’re all about trust. Who can we trust? Should we trust them? What happens when someone or something we trust lets us down?
An interesting article published a few years back in the Harvard Business Review discussed the issue of trust. Luis F. Martinez of the Nova School of Business and Economics, together with his research partner Marcel Zeelenberg of Tilburg University, created an experiment, using an economic game, to measure levels of future collaboration when research subjects are let down. These researchers designed their experiment to study the negative emotions that a breach of trust may cause.
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