Sometimes when you’re up against the big boys, it gets discouraging. Their advertising budget is perhaps thousands of times larger than yours. It’s difficult sometimes to get your brand in front of your audience when you’re hampered by a lack of resources. But one of the good things about today’s always-connected society is you can reach literally millions or billions of people through the power of content. While you can’t outspend the bigger fish, you can out teach them. Focus on your area of expertise, which is also where you are establishing your brand, and look to the various ways you can provide content to your target audience. Not only do you save limited resources, but you can build your business effectively through these means.