So often these days, entrepreneurs are focused on growth. Don’t make the better mouse trap, make the bigger one. We all have dreams of being Donald Trump. Plus, it’s always been drilled into our heads that business is business, and you need to take it all the taking is good. Some of this may be a result of having weathered the most severe economic downturn since the 1930s. Many of us may be operating from a position of fear.
But do you want growth or do you want a healthy bottom line? Sometimes we confuse busyness with productivity. We chase business — any business — and care not about the quality. What if instead you made the decision to analyze your business and from where it comes? What if you decided you could ditch some of the types of clientele you seek, raise your rates, and rebrand yourself as a boutique firm?
Yes, you may wind up with a smaller number at the top. But you may wind up with more money in your pocket. And, you may wind up with more time for that balanced lifestyle you’ve been seeking.
Worth considering?