In creating content, don’t be speaking of yourself or your company at all times. Fill that content hole with things that interest your group. [Read more…]
Are you a creative entrepreneur?
The successful entrepreneur cannot merely be a good technician. Creativity must play a role. It sets you apart from your competitors. Not so crazily apart that people shake their head and wonder what the hell you’re up to. But enough apart that you have a distinctive approach. And hopefully that distinctive approach will be the one that sets you apart from others who are launching or have launched their concerns. [Read more…]
What do you do well?
Did you ever watch one of those “save my restaurant” reality shows on TV? What is the first thing that the consultant/host/reality star urges the restaurant owner to do? [Read more…]
The lonely entrepreneur?
Being on my own gives me the opportunity to brainstorm and to solve puzzles my own way. [Read more…]
Should you even look at the resume?
You’ve decided to bring on an intern who will help you for a semester as part of her college work. This can be an effective way of having an employee without really making a long-term commitment. For a small entrepreneur, hiring is not to be taken lightly, and puts you on track to enter into a totally different realm. An intern can be a good test drive for you. [Read more…]
Is it okay if a customer outgrows you?
As you conduct your small business day-to-day, you start to have one or two customers provide more and more work for you. Initially, you are excited at the prospect. Who wouldn’t like more work? Moreover, you know it’s easier to sell to existing customers than to find new ones. What’s the problem here? [Read more…]
Getting enough shut eye?
We have been told since we were small children that getting a good night’s sleep is important. Not only does rest help our body repair itself, it leaves us more alert to accomplish more throughout the day. It seems that sleep is our friend. [Read more…]
But you have to work for me . . .
We’ve all heard this from prospective clients for whom we have declined to offer our services. The retorts range from puzzled to angry, but the refrain is the same: we simply MUST perform services for them. [Read more…]
Consistency is the key to content
You created your website, and now you want to blog on it. Most experts will tell you this is a wise decision. Engaging content is a key reason why a site builds traffic. And traffic is important to developing a following, leads, and ultimately, customers. Content is king in the new paradigm of web-based marketing. [Read more…]